Jeff Nock is the CEO and Founder of Prescient Consulting, LLC, which he has used to help startups, established companies, and non-profit organizations push their limits of success. Often, this means helping businesses understand positive strategic planning and building a stronger foundation to work from.
Jeff Nock * Prescient Consulting, LLC
Many businesses consider strategic planning a useful strategy for large, evolving corporations without understanding how it can help set all businesses up for success down the road. On the opposite end are businesses that consider strategic planning an essential component but don’t understand how to develop a truly useful plan. This is where Jeff Nock of Prescient Consulting, LLC lends a hand to teach companies and organizations of all sizes the proper way to strategize for the future.
“In a good strategy plan, businesses will set top priorities, make wise investment decisions, and lay out the plans that will help expand their reach and potential,” says Jeff Nock. “Poor strategic planning will be vague and indirect without any real insight into the market or the business.”
Strategic planning will serve as a company’s blueprint and will help all facets stay on track to achieve predetermined objectives in an evolving marketplace. It will identify key areas of growth and establish both short and long-term goals. A decent strategy plan will specifically call out the milestones you intend to meet within the next year as well as those you hope to meet in 5 or 10 years.
“If your company is new and has, let’s say, a few thousand followers and a city-wide reach, your next move is to double your following and extend your product or service to the whole state,” says Jeff Nock. “To get there, you must identify your strengths, weaknesses, opportunities for expansion (near and far) and what threats stand in the way of reaching your goal.”
The Life of Jeff Nock
He mentions that a good strategic plan will identify some essential components, namely distilling who and what the company is. It will encompass the mission, values, and vision for an operation that will set the stage for the production. This will help businesses stay on track when there are setbacks, new opportunities, or wide fluctuations in the market. Here, companies should identify why the business exists in the first place and what the guiding principles are that hold the organization together.
For example, the Walt Disney Company doesn’t just want to be a source of good entertainment, they want to be the world’s leading source of entertainment and accomplish this by employing top creative innovators and artists while maintaining a family-centric focus.
After defining their mission, businesses must set up planned stages for achieving it with clear goals and milestones along the way to measure success. Strategic planning should have a sturdy foundation and core values, but flexible in terms of details. This will help prevent dead ends and upset over not sticking exactly to the plan as you grow.
“Good strategic planning will keep businesses on course to achieve early goals and will help them realize new ones when they encounter success,” says Jeff Nock. “It will serve as a road map, show bible, reference guide, and an important reminder to not lose sight of the original plan that made the whole business possible in the first place.”
Jeff Nock has spent years demonstrating key leadership qualities in a range of positions, improving both small-scale businesses and corporation-style establishments. Here, he shares insight on what makes a good leader and how these characteristics promote growth and stability.
Jeff Nock, the CEO & Founder of Prescient Consulting, LLC, understands good leadership. His business helps early-stage and mid-cap companies grow and ultimately achieve their goals by offering a range of services, notably business planning, and software application development. He teaches companies how a positive leader will affect the entire business from the top-down, strengthening their production and encouraging healthy growth with time.
“Without good leadership, the culture falls apart and the business can’t scale from a start-up to a sustainable, growth-oriented company,” says Jeff Nock.
The first quality of a great leader he mentions is integrity, which he tells us sets the stage for the entire process. Integrity in business may mean unwavering decision making or the ability to put safety and quality before all else. Having a leader who employees can rely on to make solid, informed decisions without compromising the original intention of the business is essential.
“Every leader should display integrity,” says Jeff Nock, “but they also need to be able to communicate effectively with their team to gain buy-in for the plan and execute the plan.”
It’s the role of leaders to motivate their team and teach them to take charge of their roles as well as listen and accept feedback while being able to give their own. All of this requires that they exercise great communication skills as bad communication will likely lead to negative outcomes including employee turnover and poor operational results. A great leader will know what words to use and the tone of voice that’s most appropriate for the situation, but they will also be able to listen just as effectively (as listening is an integral part of positive communication anywhere).
Jeff Nock Thoughts on Leadership
In order for a leader to be prepared to make the appropriate decisions, they must display a certain decisiveness. They must prove they’re empowered to make decisions and are willing to take risks, understanding that they will hold themselves accountable for end results. A leader who falters on decision making or who is too timid about executive decisions will hinder progress across the board. They should accept opinions or counsel and be open to debate but also be prepared to make the tough call when the time comes.
“A great leader will also empower their team,” says Jeff Nock, “instead of creating fear, doubt, or animosity.”
Many people in leadership roles don’t spend time strengthening their employees (and ultimately the whole business) by empowering their choices and actions. However, a great leader will constantly encourage their team to make decisions that are in the best interest of the company and customers.
“And lastly, and maybe most importantly, a great leader must be patient,” says Jeff Nock. “All the other qualities will certainly make for a good leader in the moment, but it’s patience that ensures they continue being a good leader for years to come.”